10 Things You Should Expect From Your Website Copywriter

As the digital landscape expands, business owners are realizing that a website’s copy is just as critical as its design. In fact, quality web copy is often what converts visitors into customers. With search engine optimization (SEO) becoming a priority, web copy has become an essential tool for any business's success.

But what exactly should you expect when hiring a website copywriter? How can you ensure you're getting value for the money you spend? Here are ten must-have essentials to look for before you commit to hiring a website copywriter.

1. Fixed Quote for Transparency

When engaging with a website copywriter, you should expect a fixed quote for the work. Some writers may try to work on an hourly rate, but this can lead to uncertainty in pricing. A fixed quote ensures you know exactly what you’re paying for, avoiding unexpected costs later on.

2. Clear Contract of Work

A written contract is crucial for any project, including website copywriting. This contract should outline the work to be done, the agreed-upon cost, and any other relevant details such as word count and deadlines. If a copywriter hesitates to provide this, it’s a red flag

3. Realistic Timeframe

Don’t expect the copy to be completed overnight. Writing great web content takes time, especially when revisions and feedback are part of the process. A professional website copywriter will provide a realistic timeline, giving you enough space to review and offer your input.

4. Clear Plan of Action

Ask the copywriter how they intend to approach your project. Will they send drafts of individual pages or a full draft at once? How many revisions do they anticipate? Understanding their process will help ensure there are no surprises as the project progresses.

5. Portfolio Samples

A skilled website copywriter should have samples of previous work to showcase their style and expertise. Review these samples closely to ensure they are clear, persuasive, and meet the quality you're aiming for. Don’t hesitate to ask for more examples if necessary.

6. Professional Background

It’s important to understand the background of the copywriter. Look for a writer with a strong professional history and relevant experience. A good website copywriter will likely have a background in writing or even formal education in the field, which can greatly enhance the quality of your web content.

7. Customer Testimonials

One of the best ways to evaluate a copywriter's work is through client testimonials. Positive feedback from previous clients indicates reliability and satisfaction. Look for testimonials from recognizable businesses, or better yet, ask for contact details so you can verify the authenticity.

8. SEO Copywriting Expertise

Since most web traffic comes from search engines, SEO expertise is non-negotiable. Your website copywriter should know how to optimize your content for search engines without compromising its quality. Ensure they perform keyword analysis, integrate keywords naturally, and can provide examples of high-ranking sites they've written for.

9. SEO Included in the Price

SEO copywriting should not come with an additional fee. It’s a standard part of writing web copy. If you've already researched keywords, the writer should incorporate them seamlessly into the text. Don’t pay extra for SEO integration—it's part of the service!

10. Experience with Online Writing

Writing for the web is different from print writing. Your website copywriter should understand the nuances of online content, such as keeping sentences short and punchy, maintaining readability, and avoiding text-heavy pages. They should also know how to balance keyword optimization with readability.

Conclusion: The Key to a Profitable Website

Investing in a skilled website copywriter can be the difference between a website that just looks good and one that actually drives business. By ensuring your copywriter can meet these ten essentials, you’re setting the stage for a website that doesn’t just attract visitors but converts them into customers. Remember, professional copy is not just a luxury—it’s a necessity for success in the digital world.